The Business of YOU!

Wanna Get Married?

Yesterday, I had a fabulous guest on my monthly Success Chat, Lara Galloway. During our fun-filled and content driven call, our chat was centered around how we can all figure out what our clients really want from us.

In her work, Lara has eloquently coined the phrase, Engagement Marketing.

I just love how she defined these words to us during our chat. What she explained was how getting married and going through the engagement process is very similar to a successful marketing process.

Brilliant!

 Think about it. When we first start dating a person, a firm commitment to being life partners or even dating exclusively has not been made. No loyalty. The truth is, we are still feeling things out and assessing the person to see if they meet our needs.  We are seeing if this person is right for us and if they will be “the one” for life. We think…there are still other ‘fish in the sea’ who might be a better catch.

If Only I Had More Hours in the Day!

Have you ever said to yourself, ‘If I only had more hours in the day!’?

We don’t need more time. We have plenty of time.

What we need is to fill our time with the things that matter the most; those things that will get us where we want to go and eliminate the rest.

Recently, I had a “reality check” of my own about this very subject. 

I found myself caught up in the busy-work and not being very effective.

On the surface it looked like I was working very hard trying to grow my business and increase cash flow; along with taking of my family; taking the kids to school, cooking dinner – well most nights – helping with homework and chauffeuring each kid to their various activities.

As a business owner, mother and wife, I often times feel the mountain of responsibilities begin to weigh me down and exhaust my energy – leaving me ineffective for anyone, especially myself.