Yesterday, I had a fabulous guest on my monthly Success Chat, Lara Galloway. During our fun-filled and content driven call, our chat was centered around how we can all figure out what our clients really want from us.
In her work, Lara has eloquently coined the phrase, Engagement Marketing.
I just love how she defined these words to us during our chat. What she explained was how getting married and going through the engagement process is very similar to a successful marketing process.
Brilliant!
Think about it. When we first start dating a person, a firm commitment to being life partners or even dating exclusively has not been made. No loyalty. The truth is, we are still feeling things out and assessing the person to see if they meet our needs. We are seeing if this person is right for us and if they will be “the one” for life. We think…there are still other ‘fish in the sea’ who might be a better catch.
When you become engaged, it is not that the options go away or that there are no other choices out there for a mate. The moment you commit to that person, you no longer see others as an option. Your peripheral vision shuts off and you focus on the one you fully committed to.
Where am I going with this?
When you properly engage with your target market…really know who they are. Know what they want, what specific problems they have that you can solve. In doing so, you will find it easier it is to engage them. Creating a relationship where they feel that you are the right fit – the one – for them, is vital.
It’s about relationships anyway, right?
Just like you would not get engaged to marry someone, commit the rest of your life with someone you don’t know, like and trust; your market isn’t going to commit – invest their money – unless they know, like and trust you.
So, begin to engage your market in a conversation – letting them know what specific problems you solve and how you are the right match for them.
Engage them and leave them not wanting to be with anyone else!
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