We are such creatures of habit. Sometimes we get caught up in what I call “habit hypnosis.”
Think about your morning routine. How much of what you do is consciously decided versus done out of habit? Think about the way you take your shower, the way you brush your teeth, or what you eat for breakfast.
Think about your business routine. How much of what you do in your business actually serves your ultimate goal – to grow the business? Think about how you market your business, the way you serve your clients, or the way you schedule your day.
Now, I am not saying that having a system or a habitual way of doing things is all bad. In fact, having a great system allows you to do more and get better results.
We create our lives around systems that generally serve us. However, what tends to happen after some time is that we get so caught up with our system, our way of doing things, that it takes a jolt to snap us out of this “habit hypnosis” state.